Essentials: Eric Cheng of BAIT

Eric Cheng may not be a familiar name yet, but if you're a regular reader of HB, you're bound to recognize some of his work. The founder and CEO of BAIT, Cheng has been responsible for a host of eye-catching footwear collaborations with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger. If not working on new projects with his creative team, he's probably hard at work building up the BAIT brand or dreaming up the next way to help his community and the world at large -- his latest fundraiser ...